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Data is at the heart of all our decision-making. Enigma, our proprietary data engine, analyses millions of rows of data every second to produce custom reports and insights that enable us to understand what consumers want.
Our data tools and analytics techniques give us sophisticated intelligence that drives marketing decisions and eliminates wastage and inefficiency so we can precisely target the right communication to the right consumers.
Using in house tools such as Qredit – a rating system that analyses and ranks customer value based on known behaviours - we are able to identify high value segments and channels and target communications accordingly.
Performance is driven by continuous improvement and optimisation. Our people and systems are constantly appraising our methods and using control group testing to ensure optimal precision.
Our performance marketing expertise covers multiple digital and analog channels enabling us to extend our reach to millions of consumers every day. These include:
We are trusted partners to a number of blue chip companies. We work with the best providers to power our data infrastructure and products. And we have marketing partnerships with some of the biggest names in the marketplace.
Whether its Forex or Binary Options, our data tools find sophisticated and high net worth consumers and introduce them to the products and services they want
From mortgages to life insurance and from loans to credit cards, we connect consumers with the products they need when they need them
We help large media companies monetise their digital assets through connecting their audiences with high yielding digital consumer products
We manage and market 30+ iGaming brands through our Tau Gaming division, including Secret Slots, Viva Fortunes, Rise Casino, YAY Bingo, Tickety Bingo, Dabber Bingo and Dinky Bingo
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