Data is at the heart of all our decision-making. Enigma, our proprietary data engine, analyses millions of rows of data every second to produce custom reports and insights that enable us to understand what consumers want.
Our data tools and analytics techniques give us sophisticated intelligence that drives marketing decisions and eliminates wastage and inefficiency so we can precisely target the right communication to the right consumers.
Using in house tools such as Qredit – a rating system that analyses and ranks customer value based on known behaviours - we are able to identify high value segments and channels and target communications accordingly.
Performance is driven by continuous improvement and optimisation. Our people and systems are constantly appraising our methods and using control group testing to ensure optimal precision.